The UK rental market is shifting fast. For years, small private landlords made up the backbone of the sector. But with higher mortgage rates, increased regulation, and uncertainty around the Renters’ Rights Bill, many are now selling up or stepping back. Click here to learn more about the Renters’ Rights Bill
In their place are emerging large corporate investors and Build-to-Rent (BTR) operators. These companies see the UK rental market as a long-term, stable investment. With institutional money pouring in from overseas, we’re moving toward a more professionalised system. However, it comes with a price.
The Rise of the Corporate Landlord
Corporate and institutional investors are buying blocks of flats rather than individual units. They’re offering concierge services, gyms, co-working spaces and yes, often pet-friendly apartments. That sounds great in theory. But the flipside is that these developments are highly controlled right down to breed, size and number of pets allowed. Also corporate pet frindly rentals come with extra monthly ‘pet rents’.
Private landlords, on the other hand, could be flexible. A quick conversation and some reassurance about your dog or cat, and a deal could be struck. Try that with a corporate operator and you’re more likely to be met with ‘we have a policy.’
What It Means for Tenants with Pets
For pet owners renting in the UK, this shift creates both opportunity and challenge. On one hand, pet-friendly Build-to-Rent schemes are increasing in number, particularly in cities like London, Manchester, and Birmingham. For example, you can explore pet-friendly BTR schemes like Moda Living
On the other hand, traditional rental stock like the period conversions, garden flats and quirky homes, are harder to find as private landlords exit the market.
That’s a problem, because those were the properties where tenants with pets often had the best chance of negotiating a pets clause. Corporate landlords are more predictable, but not always more open-minded.
The Fine Print Behind ‘Pet Friendly’
It’s worth reading the small print. Some BTR developments advertise as pet friendly, yet charge a ‘pet rent’ or restrict certain breeds. Others have communal pet areas but limit you to one small animal. The reality is that ‘pet friendly’ doesn’t always mean ‘pets welcome.’ Some even have dog weight restrictions. Can be circa 20kg.
A Market in Transition
The UK rental market is becoming more corporate, more regulated, and arguably less personal. That’s not necessarily bad, but it means tenants with dogs or cats need to be prepared. Strong references, a Pet CV, and clear communication can make the difference. Also calculate your affordability with this calculator as agents and landlords are very strict on this.
And for private landlords still in the game? There’s a huge opportunity. With so many tenants searching for pet-friendly homes, those who are open to pets will have their pick of reliable, grateful renters.
Final Thought
The balance of power in the UK rental market is shifting from individual to institutional. The key for pet owners is to stay informed, flexible, and proactive. At Pets Lets, we help bridge that gap, finding homes where pets and property can truly coexist.
I’m Russell Hunt, Founder of Pets Lets , a UK property consultancy specialising in pet-friendly rentals and set up the Relocating to the UK with Pets Facebook Group
With nearly 30 years’ experience in the London property market, I help clients from the UK and overseas find homes where both they and their pets are truly welcome.
